I had the opportunity to brand a bakery opening up in New York earlier this year. A minimal look is what was asked for, but with a pop of color to add some fun and interest. I chose a soft pink and red as the main colors, and light grey and white for accent colors. I created a set of icons to be used in the business cards, as well as for signage and pastry paper. I created labels for fresh baked bread, as well as pastries frozen deserts.